Life lessons from an advertiser
Best of the 10 (!) talks I watched on the train on the way back from London.
From Kemal Ataturk's ingenious strategy to stop women from using a veil, to convincing people to eat potatoes, to rebranding of square cereal as diamond cereal.
How to change peoples' perception of something, as in advertising, but for making a better world. Very entertaining and thought-provoking.