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Life lessons from an advertiser

Best of the 10 (!) talks I watched on the train on the way back from London.

From Kemal Ataturk's ingenious strategy to stop women from using a veil, to convincing people to eat potatoes, to rebranding of square cereal as diamond cereal.

How to change peoples' perception of something, as in advertising, but for making a better world. Very entertaining and thought-provoking.

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